Marketing Automation / CRM Manager (gn)

This is what awaits you

The Bikeleasing Group continues to experience strong growth and makes sustainable mobility simple and attractive for companies and their employees. With our leasing model for company bikes and our multi‑benefit service, we offer genuine added value—straightforward, flexible, and future‑oriented. Our marketing team brings creative ideas to life to ensure that our various target groups are addressed in a differentiated and targeted manner. And this is where you come in! As Marketing Automation / CRM Manager (gn) , you are a central part of our digital team. Together with your team, you will further develop our HubSpot email marketing—both technically and conceptually.

You know exactly how important a compelling customer journey is and what truly matters? Then apply now and become part of our team. We look forward to meeting you!

Your mission

• You will develop and implement automated marketing processes and create strategic concepts for multi‑stage marketing and sales campaigns, particularly for lead generation and customer retention across the entire lifecycle
• To support targeted customer acquisition and activation, you will design innovative lead magnets and coordinate the content and visual implementation within the marketing team for all brands of our corporate group
• With well‑designed automations, you will enable our target groups to experience a seamless customer journey—from the first interaction to long‑term retention
• You will segment customer data, apply proven A/B testing strategies, and manage automated processes across all brands to support both acquisition and retention goals
• Your analytical and data‑driven approach allows you to evaluate our campaigns based on key KPIs and provide valuable insights for planning and optimizing future initiatives. You place particular focus on conversion, engagement, and retention metrics across all brands

Your profile

• Your HubSpot skillset covers everything from designing thoughtful customer journeys to crafting visually appealing individual emails to technically implementing high‑performing workflows and continuously optimizing them
• Through successful B2B and B2C initiatives, you know exactly how to use whitepapers, content pieces, and videos effectively
• CPA, CAC, CLV, lead scoring, and lead nurturing are not just buzzwords to you—they are a fundamental part of your toolkit
• You have strong technical expertise, are very familiar with integrating various systems via API solutions, and have already supported processes related to data integration and automation
• The ideal combination of visionary thinking, creative finesse, and technical know‑how rounds out your profile

Why us?

All About Your Day-to-Day Work Life

• Flexible work hours and flex time—so you can effectively balance your professional and personal life
• Workation—once a year, you can work for up to three weeks in another EU country or in a country where you have a valid work permit
• If you live near one of our locations in Munich, Landshut, Berlin, Vellmar, or Uslar, we look forward to meeting with you in person on a regular basis
• You’ll receive state-of-the-art technical equipment for your office workstation and for remote work
• Clear vision at work is important to us: That’s why we’ll help you purchase prescription eyeglasses for work with a €100 subsidy if needed
• You’ll benefit from a wide range of professional development opportunities and a transparent process for your professional and personal growth
• A summer party and regular team events foster interaction and shared experiences

More for life

• You’ll receive a monthly non-cash benefit voucher worth 50 €—for example, for corporate fitness programs, grocery stores, home improvement stores, gas stations, or online shops
• On your birthday, you’ll receive a voucher worth 60 €, which you can redeem at the same providers
• You’ll benefit from a 40 € contribution toward capital-forming benefits
• You can set up your company pension plan with our partner ERGO
• After your probationary period, you’ll have the option to lease up to two bicycles, e-bikes, or pedelecs through us
• Parents receive up to 5 fully paid sick days per child per year (max. 12 days per year)
• For different walks of life we grant you up to 2 days of special leave for personal events
• At Bike2Future, you’ll enjoy a 10% discount on used bikes and leasing offers, as well as two weeks to test ride the bikes you choose. With a subscription, the first 4 weeks are free, and there’s no €99 sign-up fee
• Through Corporate Benefits and exclusive employee discounts, you’ll receive attractive perks from numerous partners

We view diversity as an asset to our team. That’s why we welcome all applications and especially encourage people with disabilities or other challenges to apply.